Now, taking cues from his favourite films Touch of Evil and Rebel Without a Cause, Menello turned LL Cool J’s ambivalence about transferring cross-country into rap’s best arthouse video. Mimicking the song’s unhurried tempo, images of LL slowly cruising in his Corvette and Automaton dancers robotically dancing stay indelible greater than three many years later. ”Trent said Art & Music, ’Fuck it … If MTV won’t present it, fuck MTV,’” Romanek as soon as recalled. And Romanek shot the video with a hand-cranked camera from 1919 and distressed the movie by hand with cigarette lighters and aerosol shellac, including to the mood. “ set a tone that made the song sound better to me,” Reznor stated, “and I assume that’s an achievement.” —K.G.
