Jewelry News, Merchandise, Tendencies & Trade Knowledge
The firm launched a variety of digital initiatives during the seven-week closure of its retailer network across Australia, New Zealand and Canada, together with virtual appointments, a WeChat ‘mini store’, shoppable Instagram feed, and a web-based video hub. Without explicitly banning non-essential retail, government lockdowns successfully prevented bricks-and-mortar companies from trading by confining Australians to their homes. At the identical time, swathes of the inhabitants have been furloughed, made redundant, or had contracts cancelled. Many retailers – significantly in regional areas – watched helplessly as their hopes for a swift recovery from last …